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For permission to reproduce the information in this publication for commercial purposes, please contact the: Consumer confidence in the marketplace is of the utmost importance for the government.Informed and aware consumers are important players in an innovation economy.A fake prize scam will tell you that you have won a prize or a contest. and your “scam alert” should be ringing in your head.

We hope this book will increase your awareness of the vast array of scams that target Canadians and share with you some easy steps you can take to protect yourself.Scammers target people of all backgrounds, ages and income levels.That’s why we encourage all Canadians to empower themselves by reading and take note of its tips on how to stop fraudsters in their tracks.This booklet outlines many of the most common types of scams, and lists the contact information of fraud-fighting agencies that are there to help.Scammers use a variety of devious tactics to defraud unsuspecting victims, such as imitating well‑known brands online and using deceptive claims to entice consumers through telemarketing, emails or social media.

The Competition Bureau works to protect all Canadians by cracking down on deceptive marketers and ensuring consumers have the information they need to make informed purchasing decisions.It can also help persuade others, including banks, to invest in what you are creating. Very nice and practical solution and a way to write a business plan.Your guide to protection against fraud First published by the Competition Bureau Canada 2012 Reproduced with permission from the Australian Competition and Consumer Commission Illustrations by Pat Campbell Except as otherwise specifically noted, the information in this publication may be reproduced, in part or in whole and by any means, without charge or further permission from the Competition Bureau provided due diligence is exercised in ensuring the accuracy of the information reproduced; that the Competition Bureau is identified as the source institution; and that the reproduction is not represented as an official version of the information reproduced, nor as having been made in affiliation with, or with the endorsement of the Competition Bureau.You should not have to pay any fee or tax to claim a legitimate prize.Don't be fooled by claims that the offer is legal or has government approval—many scammers will tell you this. Scammers and fraudsters play upon the universal desire to win big… with lottery, sweepstakes and contest scams designed to put money in their pockets… as they profit by making you pay premium text or phone rates, bogus “fees” or hidden costs.Our aims to increase your awareness of the many different kinds of fraud that target Canadians.