At the same time, certain top mobile ad networks remained independent, like Chartboost, In Mobi, Smaato, Start App and Tap Joy.
One the most profound shifts in the mobile ad industry is that mobile apps are becoming a dominant place for ads to be displayed in, replacing traditional mobile web browser.
With CPC (cost-per-click) model an advertiser is charged for each click made on her or his mobile ads.
This model works better for advertisers, because it allows them to pay only for instances when an interest to their product or service is explicit (their ads were clicked) and, as mentioned above, in some cases may work for publishers as well.
Video ads consist of a short, usually up-to 60 seconds, video clip to advertise products and services.
This mobile ad format is most often used within media apps.
This shift has even coined a new term – in app advertising.
There is a simple reason that causes this transition – multiple researches demonstrate the fact that people spend most of the time with mobile devices, using apps, not browsing as they used to.A classical static or animated image ad, which is placed inside an app’s interface.Such ad may advertise a third party product, other digital or physical goods, as well as an option to expand an app’s functionality.The Mobile advertising industry landscape consists of two major parts – Supply, that is presented by publishers and a SSP (stands for Supply Side Platform) that aggregates mobile inventory of thousands of publishers and Demand, that is presented by a DSP (stands for Demand Side Platform) that allows advertisers to place mobile ads in publishers inventory.A Mobile Ad Network function is to serve a middle point between these two ends of the value chain, moving inventory across both supply and demand, either directly or via reselling or rebroking of inventory.With the number of mobile apps that continues to increase exponentially, mobile app advertising has a potential to replace mobile web ads completely.