Yes, Tinder is all about chemistry, but it turns out chemistry is a volume business.But what if you’re intimidated by the thought of all those strangers?I asked Ginsberg about her best recommendation for someone new to online dating.
Now, what if you don’t want to spend hours painstakingly customizing a profile? Inspired by the tech industry’s continued failure to invent “the straight Grindr,” in 2011 the writer Anne Friedman came up with a list of suggestions for making a hookup app that would be popular with women. Allow only ladies to search, which would supposedly eliminate the flood of messages that awaits any woman who signals she’s interested in casual sex.Tinder doesn’t do this exactly, but it found another way to cut down on the creep factor, through what its founders call “the double opt-in”: You can only message someone after you’ve both signaled that you’d be down to talk to the other.(It's worth noting, however, that there could be other factors at play.For example, more attractive people might be more willing to share more photos of themselves in the first place.) This research reminded me of some Plenty of Fish data that I wrote about last year.POF users spend, on average, about 10 minutes creating their profile, but those who spend about 20 minutes are twice as likely to leave the site in a relationship.
And POF users who add detail and photos to their profile are four times more likely to meet someone on the site than users who have minimal detail and no pictures.If there's one glaring takeaway from Match's research and Ginsberg's observations, it's this: If you're serious about finding a partner, put as much effort as you can into making yourself stand out.Dating is, perhaps, the only activity you get a reputation for being good at by being bad at it.Even beyond adding more photos and detail to your profile, Ginsberg said it helps to "give people a real glimpse into your life." Let them know you're a runner or a foodie, Ginsberg said, both so you have a better chance of ruling out people with incompatible lifestyles and attracting people who are similar.To be fair, the same logic — share more about yourself, get more dates — might not apply on other dating services where the demographic skews younger, and maybe not as interested in a long-term relationship.Like Snapchat, Tinder has a reputation for being all about sexting – which is quickly disproven by using it.