e Harmony is another massive player, with 3 million users signed up.But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.A one step Facebook log-in process leads on to a few simple questions (the most obvious – height, kids, whether you drink or smoke), a description and a photo – then you are in. To use the site fully – sending unlimited messages to other members – payment is required.
Yet many friends of mine who had previously ruled out anyone with children on a dating site are now happily dating (or married to) single parents they met in real life.
With judgemental tick-boxes they would have filtered out the very person they are in love with now.
Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.
We wish sites would be more transparent about their fees.
Cons: The lengthy survey you must complete before you sign up.
It is 100s of questions long and asks many probing questions about religion and moral views.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.
Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.
Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.
Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.
This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).