While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.This seemed to happen after the new code rolled out, and may have taken as long as two weeks.
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December 15th Google Search Algorithm Update Signals (SER) Moz Cast detected a major (106°) spike on November 10th and another on the 18th.
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Industry chatter was high during both periods, with some suggesting that the second spike was a reversal of the first update. Many people reported bad dates in SERPs during the same time period, but it's unclear whether this was causal or just a coincidence.
November 10, 2016 Google Algorithm Update – Was It A Core Ranking Update, The Mobile-first Index Being Tested, or Both?
So, how does Google figure out what to show in your search results?