Similarly, domain redirection or domain forwarding is when all pages in a URL domain are redirected to a different domain, as when and are automatically redirected to URL redirection is done for various reasons: for URL shortening; to prevent broken links when web pages are moved; to allow multiple domain names belonging to the same owner to refer to a single web site; to guide navigation into and out of a website; for privacy protection; and for hostile purposes such as phishing attacks or malware distribution.
Therefore, URL redirection can help users who have bookmarks.This is routinely done on Wikipedia whenever a page is renamed.There are several reasons to use URL redirection: A user might mistype a URL, for example, "example.com" and "exmaple.com".Organizations often register these "misspelled" domains and redirect them to the "correct" location: Usually server side redirects are used for Geotargeting but client side redirects might be an option as well, depending on requirements.
Redirects have been used to manipulate search engines with unethical intentions, e.g. The goal of misleading redirects is to drive search traffic to landing pages, which do not have enough ranking power on their own or which are only remotely or not at all related to the search target.Geotargeting is the approach to offer localized content and automatically forward the user to a localized version of the requested URL.This is helpful for websites that target audience in more than one location and/or language.This is because the visitor's browser has no need to communicate with the original server when the visitor clicks on an outgoing link. This technique bears the downside of the delay caused by the additional request to the original website's server.As this added request will leave a trace in the server log, revealing exactly which link was followed, it can also be a privacy issue.URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address.