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It was an important forerunner of pirate radio and modern commercial radio in the United Kingdom.

Beginning in March 1964, Radio Caroline was the first in what became an eventual fleet of 10 offshore pirate radio stations that began to ring the British coastline, mostly along the South East coast.By 1966 millions were tuning into these commercial operations, and the BBC was rapidly losing its radio listening audience.Tony Blackburn who presented the very first BBC Radio One morning show had previously presented the same morning show on Radio Caroline and later on Big L.He attempted to duplicate the same sound for BBC Radio One.The reason it got so much mail was that it played different music, and was the beginning of the "album rock" genre.

On Everett's suggestion, Big L's PAMS jingles were commissioned to be resung in Dallas, Texas so that "Wonderful Radio London" became "Wonderful Radio One on BBC".These he set out in his autobiography, Broadcast Over Britain (1924), influencing modern ideas of public service broadcasting in the United Kingdom.To this day, the BBC aims to follow the Reithian directive to "inform, educate and entertain".The IBC began leasing time on transmitters in continental Europe and then reselling it as sponsored English-language programming aimed at audiences in Britain and Ireland.Because Plugge successfully demonstrated that State monopolies such as that of the BBC could be broken, other parties became attracted to the idea of creating a new commercial radio station specifically for this purpose.Only Radio Caroline survived, and still continues today (though the last original offshore broadcast was in 1989).