The app — built by up to 50 staff and backed by a network of wealthy individuals from the UK, Italy, and Asia — struggled to retain users.
Mismanagement at the top of the company was a major issue, according to nine former employees that Business Insider has spoken to over the last three months.
At its peak, Fling claimed to have 4 million users on its app, who sent a total of 50 billion messages.But the revenue-free company burned through the last of its millions in August 2015, according to documents produced by bankruptcy administrators.The new HQ was roughly 15 minutes walk from his riverside penthouse apartment at Distillery Wharf.Fling was built in less than four months between March and July 2014.Several of them said they believed Nardone's behavior changed significantly during Fling's lifetime, while others told stories of mysterious girls around the office and wild party weekends. After failing to secure the funding it needed to continue, Fling quietly shut down in August 2016, based on bankruptcy administration documents submitted to Companies House by Unii Limited.
Nardone told Business Insider he refutes what his former colleagues have told us, but he declined to comment further.
Nardone shouted and swore at Osmond before squaring up to him as if he was about to do something more, two former employees said.
At this point, Nardone's Italian father, Remo Nardone — a man in his 80s and Fling's biggest investor — stepped in to try to cool the situation down, one of the employees said. He swore at his father before hurling a Pret a Manger baguette in his direction.
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His father is the multimillionaire founder of Enotria Winecellars, a successful wine business that distributes wine and spirits to bars and restaurants around the UK.